Writers face two common challenges: (1) What to say and (2) how to say it. The first challenge relates to knowledge. The second relates to skill.

Not knowing what to say may indicate that the writer (1) doesn’t have enough information about the topic or (2) doesn’t understand the topic well enough to explain it. Research may address the lack of information. But simply collecting more details may not improve understanding. If fact, too much information may lead to “the paralysis of analysis.” The writer isn’t sure how to evaluate with all the facts. Nevertheless, the writer’s mission is to synthesize a collection of facts into a simple explanation of a topic. That process requires critical thinking—based on the reason for writing—about what’s important and relevant to intended readers. Remember: Good writing is good thinking with ink on it.

Not knowing how to package messages for intended readers may reflect (1) a fuzzy understanding of purpose or (2) lack of technical expertise. Writers should always be clear about why they are writing. Is the purpose to inform, influence (persuade) or entertain intended readers? Once that answer is clear, writers need the technical skills to package messages in ways that will engage and communicate to intended readers. Will the vocabulary attract reader attention, precisely convey information and be understood? Or will the presentation bore or confuse readers? Are sentences short and easy to follow or long and convoluted? Does the syntax and word use present the message without ambiguity? If not, writers may need to work with good editors or consult—and follow—grammar references (usage guides, stylebooks or writing handbooks). Remember: Good writing is accurate, brief and clear.

When writers can easily explain what they want to say and have a clear idea of how to say it, they can avoid writer’s block and have a better chance of communicating effectively. They will not present torturous texts that reflect muddled thinking.

Copyright 2015, Douglas F. Cannon